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Marketing + Brand Management
4 Steps to Launch Your Startup’s First Product on a Shoestring Budget
Launching your first product on a shoestring budget demands creativity, flexibility, and a strategic approach at every step.
4 ways to restore faith in marketing by connecting with humans, not algorithms
Technology plays a critical role in marketing, but that could come at the cost of your brand's humanity. No matter how much technology is used, it’s critical to keep the human connection at the core of your marketing efforts.
How to use creative videos to transform email marketing
Since video content educates and inspires audiences more easily in email marketing, it can help you nurture more leads within a shorter time frame.
6 key elements of effective whiteboard videos
Learn the elements of effective whiteboard videos to market your brand and connect with customers. Get tips to see more engagement and brand recognition.
4 reasons why entrepreneurs need a strong personal brand
Whether it’s to drive sales, position yourself or be recognized as an expert, your personal brand allows you to connect and achieve goals as entrepreneurs.
Client outreach is critical during business slumps
Customer outreach in the time of coronavirus might look a little different, but it remains critical to boosting loyalty, retention and business.
Top 5 Things to Consider When Giving Gifts to Clients
Examine reasons why we give gifts to clients, who should do the gifting, when and what we should gift, and how to do so graciously and with maximum impact.