Accelerator Participant Mentioned in the Wall Street Journal
EO Staff
Sonny Balani, an Accelerator participant and owner of
Balani Custom Clothiers, Inc., was mentioned in the
Wall Street Journal in an article highlighting the use of new Web-marketing services by small businesses.
In October 2009, Balani Customer Clothiers, Inc., utilized
Groupon and offered a promotion where consumers could spend US$95 for US$225 worth of services at the tailor shop.
Balani sold 850 Groupons in a day, the maximum the four-employee shop determined it could handle.
"We were all over Twitter and Facebook that day," says Sonny Balani, adding that normally the tailor shop, which posted US$1 million in revenue in 2009, sells just 100 gift certificates a year.
To read the full article on the
Wall Street Journal, click
here.
