Member Company Earns Advertising Acclaim
In a competition that typically attracts advertising and public relations agencies, EO New Jersey member Kenneth Gruskin's Gruskin Group™, an integrated retail design firm, walked away with nine awards from the New Jersey Advertising Club (NJAD). The firm’s winning creative work was part of more than 600 entries in the 41st Annual Jersey Awards Competition, sponsored by the NJAD.
“These awards really showcase the broader range of services that we offer,” said Kenneth, President of Gruskin Group™. “We’ve never simply been a retail design firm. We offer a ‘big picture’ strategy to our clients that will often begin with architecture, and then integrate branding, web development and graphic design, interior design, engineering, IT technical services, and industrial design into the projects. We’re lucky to have talented, multi-disciplinary creative teams with a passion for design that can produce award-winning work like this. We believe that for a retail business to be successful, the core brand should be communicated throughout the entire customer experience. While we typically focus on the big brand picture for our clients, we sometimes receive requests for smaller brand touch point projects, such as brochures, websites, window strategies and fixture displays, which we are always happy to design and produce. Having our projects selected at the NJ Awards Competition continues to support our belief that we are providing the quality multi-disciplinary service that our clients have been asking for, and for that we are truly honored.”
This is the second year Gruskin Group™ entered the New Jersey Advertising Club competition. This year, the firm won the following awards:
- 1st Place: Store Floor Graphic - Verizon Wireless Storefront Window Graphics
- 1st Place: Rack Brochure/Color - Verizon Wireless Real Estate Brochure
- 1st Place: Unsold Work/Professional All Media - Verizon Wireless Exterior Store Banner Graphic
- 1st Place: Website Design/Self-Promotional - The “Hunter’s Lair” Experience Website
- 1st Place: Digitally Enhanced Photography - Lost Vegas Photographs
- 1st Place: Digitally Enhanced Photography - Lost Vegas Photographs
- 3rd Place: Store Floor Graphics - Verizon Communications Jordan’s Furniture/FiOS Lifestyle Store Graphics
- 3rd Place: Special Event/Offsite Promotion - The “Hunter’s Lair” Experience Architectural Installation Competition
- 3rd Place: Trade Show Booth/Graphics - Verizon Wireless International Conference Shopping Centers Booth Graphics
To learn more about Kenneth's company,
click here.
