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Stories + Resources Insights for Entrepreneurs
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Get in the News: PR Strategies for Entrepreneurs
Lee and Stephanie Prosenjak opened Cherry Creek Dance 14 years ago with about 15 students, one dance room and a loan of US$10,000 from Stephanie’s grandmother. CCD currently has four dance rooms and more than 1,100 students, including the largest adult dance program in Colorado. In addition, Lee and Stephanie founded a non-profit organization dedicated to promoting the arts through education and performance. Lee serves as the Forum Co-Chair for EO Colorado and a Forum Moderator. Look for Lee and Stephanie at the EO Tokyo University, 27-31 March 2007.
Marketing: Small is the New Big
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. Find out more about Seth at www.sethgodin.com.
For more than 10 years, Seth Godin has been establishing himself in the business world with his irreverent style and unapologetic observations. Not only did Godin coin the term Permission Marketing, the marketing style that requires marketers to ask permission before they send advertisements to prospective customers, he literally wrote the book in 1999.
But to Seth, the application of the colloquially tired expression “he wrote the book” didn’t stop there. Godin has spent the last six years wowing the business world by explaining in his column at Fast Company, his blog and his marketing-focused books what savvy business people and marketers sense but cannot articulate: “Out with the old; in with the new.”
Take a Sip from the Most Liquid Market: Forex
Kai Petersen is co-founder and managing director of MediaMate, a localization company offering native speaker translations. He diversified 15 months ago and is now responsible for one of Germany’s leading Forex online brokers, www.finexo.de.