Employee Engagement – A Leading Indicator of Employee Retention

By Beth Armknecht Miller, president and executive coach at Executive Velocity, Inc.

A June 2008 Employee Engagement Survey by HR Solutions of Chicago revealed that employees were more engaged with their work when they felt:

Supported by their manager when making suggestions to correct work place problems

1. Valued and recognized as an important part of the team
2. Their manager was helpful and friendly toward them

So what can happen if your employees are disengaged?

According to the study, business leaders will experience a lower level of productivity from team members. And based on the research done by Marcus Buckingham in First, Break all the Rules, employees who don’t feel valued are more likely to leave in search of an employer who does value and recognize them for their accomplishments. Low employee engagement can also lead to lower profits and levels of customer satisfactio

It is the employee’s manager or even the CEO who is the key driver in employee engagement. They are the ones who directly influence employee opinions and attitudes.

What is your company’s level of employee engagement, and how do you measure it?

For most companies an employee-satisfaction survey provides anonymity to employees, providing them with a platform to be open and honest with their feedback. However, for smaller, emerging growth companies a survey may be overkill. Personal interviews using an outside consultant can also provide honest feedback.

Once you’ve received feedback, then it is time to develop an action plan to increase employee engagement. Although you may find that your employees are highly engaged, even companies with high levels of engagement can improve their employee-engagement level. Results of your survey or personal interviews may show a systemic problem across your organization or may show intermittent problems.

Therefore, now is the time to take action! With increased competition for knowledge workers, this is not the time to shelve the survey or personal interview results until your next budget season.

What should be the key steps in your action plan?

First, identify those areas that could have the biggest impact on improving future survey results. Concentrate on only one or two areas to improve and identify those leaders that need to be involved with implementing the improvements. For instance, your survey may show that recognition for a job well done is not done in a timely fashion. If this is the case, identify what processes can be implemented to improve the recognition process and then provide the necessary training for the managers who will be involved with implementing the changes.

Next, determine ways of measuring the effectiveness of the changes because you don’t want to find out in your next survey that the changes made had no effect in solving the problem of untimely recognition. Remember that results of the survey and your committed action steps for improvement also need to be communicated to employees in a timely fashion. This is critical to the ongoing process of honest employee feedback and for increasing employee engagement levels.

By implementing an employee-engagement action plan, your employees will be more engaged with their work, will truly feel valued, and will know they will be recognized for their accomplishments. Company loyalty and employee retention will rise. Furthermore, engaged employees contribute to higher levels of customer satisfaction and more importantly, increased profits.