EO's Best of 2025: Top 10 EO on Inc. Posts

December 10, 2025

Published in:

Business Strategy & Growth

A group of more than 100 entrepreneurs pose at an EO learning event. — Photo by Entrepreneurs' Organization

Most entrepreneurs don’t want generic advice; they often find more benefit in the real stories, lessons, and results shared by founders confronting similar hurdles while running their companies. Authentic sharing between members is one of EO’s inherent benefits.

EO members publish thoughtful, experience-driven insights that can help you navigate the challenges of leadership and growth. In 2025, EO members contributed 51 articles to EO’s Inc.com channel, covering the entrepreneurial gamut from purposeful pivots and curating your legacy to financial information architecture and high-level networking.

We’ve gathered the year’s top posts so you can revisit the insights fellow EOers shared on EO on Inc. in 2025:

1. How to Know It’s Time to Pivot Your Purpose

Stephen Shortt, EO Ireland, is a career and talent strategist who prepares people and organizations for the future of work. Stephen made a significant pivot of his own and wrote about it to benefit founders who may not realize they’ve hit a plateau.

“In today’s rapidly evolving business landscape, where change is constant, the ability to pivot and adapt is more important than ever,” he says. “A pivot is not a sign of failure, but rather a strategic response to change.”

Read Stephen’s Inc. post for insights on how to realize when you’ve hit a plateau and tips on how to step back, reassess, adapt, and move forward strategically.

2. Seven Tips for Designing a Website That Converts Visitors Into Buyers

Maximilian Fleitmann, EO Berlin, is the co-founder of Magier, a monthly design subscription for brands needing fast, reliable design at scale.

“My company has helped more than 100 brands design websites that not only look stunning but also sell, so I’ve learned a lot about what works,” Max notes.

His principles to create high-converting websites include specific strategies that he details in the post: design for visual hierarchy, create clear and compelling calls-to-action, and remove friction.

Read Max’s Inc. post for proven tips to enhance your website’s design, build trust, and skyrocket conversions.

3. Why Becoming an Author Is Your Next Best Leadership Move

Winnie Hart, EO Houston, says publishing a book is the smartest move most founders never make.

“Writing my book changed everything, not just because I had something to say (although I did), but because I realized the real value wasn’t in the book. It was in who I became while writing it and what it unlocked for my brand, my business, and my leadership,” she says. “Your book clarifies your message and magnifies it. Your book becomes a platform for purpose.”

Read Winnie’s Inc. post to learn why your story is your strongest asset, and how to use it as a tool to propel your entrepreneurial journey.

4. Four Principles for Building a Leadership Legacy

Brian Brault, EO Western New York, is a former EO Global Board Chair and the founder of Legacy of Significance. Brian shared why now is the time for founders to build a legacy that matters.

“More than ever, the world needs integrated leadership that moves beyond compartmentalized excellence to embrace full human potential,” he says. “By cultivating trust-based relationships and bringing our whole selves to every interaction, we can make a transformative impact.”

Read Brian’s Inc. post to learn his four principles for building a legacy that matters not just in the boardroom, but in every sphere of life.

5. Why Entrepreneurs Must Master These 5 Financial Basics or Struggle to Succeed

Jennifer Barnes, EO San Diego, is the founder of Optima Office. She shares five financial metrics that every entrepreneur must understand to succeed: Your cash runway, true gross margin, customer acquisition cost versus lifetime value, operating cash conversion cycle, and your break-even point.

“Understanding your strategic financial metrics could mean the difference between scaling up and shutting down,” she says. “Entrepreneurs who scale successfully aren’t necessarily smarter; they just have better information architecture.”

Read Jennifer’s Inc. post to learn why the right financial infrastructure changes everything.

6. Seven Secrets to Network Like a CEO

Evan Nierman, EO South Florida, is the founder of Red Banyan, a global PR firm. He flips the script on networking to showcase why magic happens when you show up authentically, listen with intention, and give without keeping score.

“If you want to expand your influence, stop asking what someone can do for you. Focus instead on how you can help them,” he says. “Listen more than you talk. Ask thoughtful questions. Pay attention.”

Read Evan’s Inc. post to learn why the best way to make a lasting impression is to be authentically yourself. Oh, and always follow through.

7. Why Great Leadership Means Trusting Your Team

Stephanie Camarillo, EO LAC Bridge, shared how she built a business that can function without her and, simultaneously, discovered new ways to empower her team.

“Letting go isn’t about blind trust. It’s about creating systems that function without your constant supervision,” she says. “Think of it like building a pyramid—the foundation is solid operational systems, the middle layer is the right people in the right roles, and the top is that strategic vision that gives everything direction.”

Read Stephanie’s Inc. post to learn how to course-correct without micromanagement.

8. Why Connection Matters More Than Tools in Remote Work

David Nilssen, an EO Seattle member and CEO of Doxa Talent, believes the future is human. He shared his strategy for keeping remote teams connected and engaged.

“As remote work continues to evolve, there will be more tools, platforms, and digital solutions,” he says. “Success won’t come from having the latest technology. It’ll come from creating inclusive cultures where people feel valued, understood, and connected, regardless of where they work.”

Read David’s Inc. post to learn how to look beyond the technology stack to create a more engaged human operating system.

9. Five Ways to Ensure Business Process Documentation Stays Up to Date

Adi Klevit, EO Portland, the co-founder of Business Success Consulting Group, noticed that one common mistake business owners make is treating process documentation as a one-time effort.

“By making process improvement a core part of your operations, your company can enhance efficiency, improve customer satisfaction, and scale with confidence,” she says.

Read Adi’s Inc. post to learn why designating a Process Champion can work magic by keeping your documentation fresh, useful, and always up-to-date.

10. The $10 Million Mistake That Taught Me the Value of Trust-Centered Leadership

David Miller, an EO APAC Platinum One Bridge member and the founder of Alchemy of Scale, shares that the most expensive business lessons often come from the most brutal failures.

“Recognize trust as a business asset,” he says. “Many treat trust as a buzzword, but it’s actually your most valuable currency. Measure it, protect it, and invest in it as seriously as you would cash flow or inventory.”

Read David’s Inc. post to learn how a mistake that nearly destroyed him and his company became his most valuable lesson.

By Anne-Wallis Droter, EO Staff Writer