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How Founders Can Master Mental Resilience to Stay in the Game Long Enough to Win

March 6, 2026

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Skill is not the only tool entrepreneurs need; you must also develop mental resilience under pressure to succeed. A serial entrepreneur shares how focusing on Movement, Mindset, and Connection can strengthen a founder’s ability to perform when it matters most.

A gymnast focuses on the balance beam, preparing to perform a flip.
Photo by Canva

A nervous gymnast steps up to the balance beam, thoughts racing, hands shaking, self-doubt stealing her attention. She has practiced the moves a million times and has the ability to execute them flawlessly in a private gym.

But now on the main stage at the biggest competition of the year, the audience is peering and the judges are scoring — and everything feels different. The dimensions of the balance beam have not changed, her strength and flexibility have not changed, but the mental environment of high-pressure competition is completely different from the mental environment of a private moment of practice. The gymnast needs both mind and body to put together a winning routine. In fact, all of the competitors at this event have very similar physical abilities and gymnastics skills.

The gymnast raises her arms to salute the judges, and begins the routine. What happens next has everything to do with mental resilience. How will she handle the pressure?

If she is unable to regain her concentration, she will make a mistake or possibly get injured. If she is able to find calm and focus, she will deliver a winning performance.

So, what does this teach us as entrepreneurs? Skill and competency become useless without the high-level mental resilience required to enable us to deliver results in moments where they really matter.

The gymnast story is almost too kind as an example because gymnasts spend only a small percentage of their time at elite competitions. But as entrepreneurs we are always “on,” always being watched by our teams and our customers, always being judged.

How Entrepreneurship Quietly Erodes Mental Resilience

In 2012, after selling my most successful company for $169 million USD, I hit the pause button on entrepreneurship to try to understand why I felt so miserable personally through so much of that 10-year journey. I had the awareness to know I’d been running at 50 percent of my maximum output for years, but I could not figure out how to close the gap back to high performance.

I was proud of what my business had accomplished but I wasn’t proud of who I had become. I was more fearful, less creative, more reactive, and completely exhausted. I felt nothing like the inspired dreamer who had started my company years before. Despite building a really nice business, my direct same-size competitor went on to build and sell their company for $12 billion USD. They were simply performing at a higher level than I was.

What I didn’t realize during that time was that the high pressure of entrepreneurship had been chipping away at my mental resilience — my ability to respond to and recover from pressure. And eventually I became very bad at responding to pressure and recovering. It happened so slowly I didn’t realize it until things started falling apart.

What High Performers Know About Thriving Under Pressure

Out of my own frustration and desire to thrive through pressure instead of flounder, I began another 10-year journey, this time to learn how high performers in widely varying fields — from special military forces to ultra-athletes to Super Bowl champions and mountain climbers — build their mental resilience so that when the pressure turns up they continue to execute their elite capabilities with high accuracy.

I developed a methodology for measuring mental resilience, cataloged 3,000 techniques that high-performers use, and then began allowing entrepreneurs to test them to determine the impact they had on mental resilience.

As you might imagine, many of the things that work for elite gymnasts and fighter pilots do not work for entrepreneurs. These high-performance disciplines have strict requirements for rest and recovery that we just do not get as business owners. For instance, fighter pilots are required to sleep eight hours every night and gymnasts train 20 hours per week and take a full rest day every week. Sounds luxurious doesn’t it?

The MMC Framework: Movement, Mindset, and Connection

Here is what does work for entrepreneurs.

The top three categories of techniques make up 80 percent of the most effective strategies entrepreneurs use to build mental resilience. So, when you want to increase your mental resilience, remember MMC: Movement, Mindset, and Connection.

  • Movement practices move the body and include things like yoga, walking, and breathwork.
  • Mindset work involves planting and fostering supportive thoughts and beliefs in our minds and includes things like journaling, reciting mantras, and practicing gratitude.
  • Connection practices bring us closer to the people, communities, and identities we hold dear and involve activities like calling a friend, spending time with pets, and taking actions to support people in our communities.

It is easy to mistake these activities for leisure time at worst, or maybe just a great way to live a happy life, at best. But what we are finding through our research is that they are the key components of a thriving professional life. They enable founders to show up with their full brilliance when the pressure goes through the roof at work. They are the keystones of professional success.

As entrepreneurs, each of us must find the activities we love in the categories of Movement, Mindset, and Connection. There is no perfect prescription of activities for everyone, but we can find our own.

Measure Your Mental Resilience

If you want to understand how strong your mental resilience is right now, download the free Coach Dory app (in the Android or Apple app stores) and take the five-minute quiz to see your Self-Care Score, which is your current level of mental resilience on a 100-point scale.

Coach Dory can check in with you, note changes in your mental resilience over time, and make personalized recommendations from our study of 3,000 activities and 10,000 entrepreneurs so you can increase mental resilience with the most efficient strategy for you.

So, fellow entrepreneurs, let's embrace the journey of mastering mental resilience, one actionable step at a time. Together, we can rise above the pressures, conquer the challenges, and thrive amidst the chaos of entrepreneurship. The future belongs to those who cultivate enough mental resilience to stay in the game long enough to win.

Contributed to EO by Aaron Houghton, an EO Colorado member who is the founder and CEO of Dory, the world’s largest community (10,000+ members) dedicated solely to stress reduction for entrepreneurs. Dory offers a mental resilience training app called Coach Dory, live peer groups, and delivers keynotes and workshops around the world.

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