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Why You Shouldn’t Write Your Own Sales Copy
By Larry Alton, business consultant At some point, every entrepreneur needs to write copy for his or her company’s website, sales pitches, blogs, and other marketing materials. It’s at this moment when you have a decision to make. Do you choose to write your own copy or hire a professional writer to do the heavy
Justification for Your Next Vacation
A recent survey by The Value Builder Score found companies that would perform well without their owner for a period of three months are 50 percent more likely to get an offer to be acquired when compared to more owner-dependent businesses. There is no better justification for taking a blissful, uninterrupted holiday than to see
Why Narrowing Your Marketing Focus Is a Good Thing
By Ian Altman, an internationally respected and sought-after expert on business. Often businesses employ a sales and marketing strategy in which they try to cast a wide net, in an effort to not miss anyone. But by casting a wide net, it is easy to forget that the real goal of sales and marketing is
Principles for More Engaging B2B Content
By Frank Cowell, EO San Diego member and Founder and CEO of Elevator Agency Bad content is a plague that makes customers cringe. Don’t let it anywhere near your website. B2B audiences are savvier than B2C audiences. They want to be educated and informed by fresh perspectives that are authentic. If you dive deep to bring
6 Ways to Positively Manage the Bureaucracy in Your Organization
By Neen James, motivational speaker and attention expert. As a keynote speaker and executive mentor, I am frequently asked for ways to deal with rules and bureaucracy in the workplace. Especially when dealing with some large corporations with employee manuals the size of War and Peace. Rules, regulations and bureaucracy are part of corporate culture,
How Recovery from Addiction Helped Me Find My Professional Purpose
By Glenn Cohen, founder and CEO of Beach House Center for Recovery Nobody is immune to addiction—not even entrepreneurs. According to the National Survey on Drug Use and Health, 21.5 percent of Americans aged 12 and older battled some type of substance abuse issue in 2014 (the most recent year for which data is available).