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4 Finance Lessons for Rookie Entrepreneurs
Written for EO by Michael Neidert, a writer and consultant. Finance is a common source of both challenges and opportunities for a growing company. What you are spending your money on and when you spend are often key indicators for an organization's financial success or failure. When you’re thinking about sales, you may forget about setting
Not Yet Up on Influencer Marketing? Start Here
Written for EO by James Scott, a marketer and co-founder of Essay Supply. Today, influencer marketing is one of the most effective tools for building brand loyalty and boosting sales in a short time period. If you have never worked with social media celebrities before, now's the time to learn how to make influencer marketing work for you. 1. Make posts
The Secret to Engaging Gen Z Employees
Written by Heather Watson, behaviorial designer at The Center for Generational Kinetics. A version of this article originally appeared on the The Center's blog. Does it feel like you just started getting used to Millennials’ workplace preferences? Well, it’s time to start adapting to the next generation of workers: Generation Z. What’s the secret to engaging Gen Z at work? Feedback, feedback
Monday Motivation: Bumper Sticker Edition
A version of this article originally appeared on the EO Melbourne blog. The content has been edited and reprinted here with permission. When the traffic flow is slow-going, how do you amuse yourself? Do you ever find yourself reading the bumper stickers on the cars around you? Some bumper stickers are funny. Others are political. Plenty are inspiring, and
5 Lessons I Learned as a Start-up Entrepreneur—That You Don’t Have To
Written for EO by Will Dugdale, CTO and co-founder at Zipcube. The only fact you can reliably say about being a start-up entrepreneur is that you will be surprised, regularly, by things you have not—and could not—anticipate. As a CTO of an e-commerce, I have discovered many things that would have been useful to know
If You Are a Small Business Owner, P.R.A.Y. for Financing
Written for EO by Andrew Frazier, MBA, CFA, SBPro For many entrepreneurs and small business owners, securing financing is one of the biggest challenges. Certainly, financing is more difficult than it used to be, but early stage entrepreneurs also struggle to do the work needed to be in a position to obtain financing. I suggest small owners P.R.A.Y.