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5 Marketing Truths About Generation Z
Written for EO by James Scott. As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them. The good news is that most people remain focused on Millennials so if you turn your attention to Gen Z, you’ll
Two Top Leadership Challenges—and How to Tackle Them
Written for EO by Justin M. Deonarine, an industrial-organizational psychologist with Psychometrics Canada,an Entrepreneurs' Organization (EO)-member company. Leadership. It’s a complex and challenging topic. While we would all agree leadership efforts can always improve, few companies are putting the time or money into developing effective leaders. My team and I recently surveyed 297 business people on the
How to Give Effective Feedback to Your Employees
You know that employees benefit from constructive feedback. You understand that the opportunity to apply helpful criticism helps an employee perform better and even grow more loyal. Still, it's hard to deliver effective feedback. Even the greatest leaders struggle with providing constructive and beneficial performance reviews. Follow this feedback primer to practice delivering effective criticism. 3
This Is the Most Powerful Word You’ll Ever Use in Business
Written for EO by Jack Anzarouth, president of Digital Ink Marketing. Many new founders and entrepreneurs feel they have to say "yes" to every opportunity that comes their way. But that small word “yes” comes with a big cost. The appeal of “yes” We get into the habit of saying "yes" to every professional opportunity presented to us for a number
7 Tips for Telling Your Story Effectively
Written for EO by Adam Witty, writer, speaker and founder of Advantage Media Group and ForbesBooks. Computing pioneer Alan Kay said, “Scratch the surface in a typical boardroom and we're all just cavemen with briefcases, hungry for a wise person to tell us stories.” Storytelling is the hot trend in business communications and branding. Smart entrepreneurs are eager to humanize
Can Company Culture Be Too Strong?
Written for EO by Jackie Roberson, writer. In many companies corporate culture is never explicitly defined, but rather implied. It shows up in the way that employees interact with each other, the way they dress and maintain their work areas, the hours they work, and how they conduct business with the outside world. Culture is defined through the