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8 Common Hiring Mistakes

Hiring a new employee comes with risks. The right hire can drive your company forward to greater success. Invest in the wrong person, however, and you can cause real damage to company culture and productivity. Startup CEOs, in particular, should be wary of making common hiring mistakes. 1. Hiring constantly. A common misstep made by

September 22, 2017

5 Ways to Capitalize on the Back-to-School Mentality to Help You Grow Sales

Have you ever noticed how people become more serious at the beginning of September? Gone are the lazy days of summer and in front of us are four months before year-end. People develop what I call the “back-to-school mentality.” I see it as much among adults as I do among students. In the corporate world,

September 20, 2017

In Love, In Partnership: How One Couple Finds Success at Home and at Work

EO Atlanta member Kelvin Slater and his wife, Mandy, have launched several restaurants during their marriage. It’s true that you should treat your business partnership like a marriage. After all, it’s important whom you select and no matter who that person is you’ll have to work hard at it. It’s also good advice to treat

September 18, 2017

Are Employees Your Best Firewall?

By Silka Gonzalez, an EO South Florida member and CEO of Enterprise Risk Management, Inc. Hackers and other adversaries still engage in the practice of finding the weakest link in the chain to break in to your organization. When your chain is made up of unpredictable humans, you have weak links all the time. How

September 15, 2017

3 Questions to Ask Yourself When Life Gets Tough

By Miranda Zelda Naiman, founder of Empower Limited and Learning Chair of EO Tanzania. Let’s be honest. We’ve all done it. We cross the line from humility to a dangerous, self-deprecating tone and it’s the equivalent of jumping off the back of a moving truck into a cactus bush. It serves noone—least of all you. Self-deprecation comes in

September 13, 2017

6 Steps to Make a Trivia Quiz That Generates Leads Like Crazy

By Jeremy Ellens, an EO member in Arizona and co-founder of Yazamo, a SaaS marketing company that specializes in generating leads and sales for small- to mid-sized businesses with its product, LeadQuizzes. According to in-house data, the average quiz has a lead capture rate of 33.6%. When you compare that figure to a site's average

September 11, 2017