The Power of Twitter

By Lisa Messenger, an Overdrive contributor

The past 32 days, I have totally immersed myself in Twitter – I have lived and breathed it and made it my mission to understand what works and what doesn’t. When to apply hash tags, who to follow, what time to tweet, what to tweet about, who to retweet, what measurement tools exist, how is it impacting my business … I have stacked and recorded strategy upon strategy. And not just for egotistical purposes but rather to build up my own following of genuine people who genuinely have an interest in what I might have to say, but also to really understand how to make the absolute most of it so that we will be fully equipped to service our social media clients.

So why have I been doing it and why haven’t I outsourced it to my staff? Click here to read more!