Kylie Pitt created Revenge the Label in August of 2021 for women to come to be themselves, feel empowered, while also having a place to shop for clothes that make them feel confident. Revenge encourages women to wear unique outfits intriguing to them instead of letting the world tell them what they can or can't wear. Pitt's goals for the future are to implement a buy-back program where women can sell their items to Revenge to increase the fashion circular economy, create a team of driven women, and have exclusive designs for Revenge The Label.
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