
Ogheneruona Onothoja
- Round: Semi-Finalist
- Country: Nigeria
- Company: Servicemart
- Region: MEPA
With an 80% failure rate in small businesses and over 11 million unemployed youths in Nigeria, Ogheneruona was motivated to create Servicemart, a social enterprise that digitalize small businesses (SMEs) using lowcost mobile technology for connectivity and data processing.
Servicemart creates a global market reach, free cash flow and data analysis tools (using machine learning algorithm) for SMEs; ensuring that SMEs which are responsible for 60% of job creation, have atleast a 55% survival rate.
Ogheneruona's vision is to support the growth of 100,000 SMEs, and by extension create jobs for 1million Africans by the year 2030.