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Safeguard Against Major Loss with Diversification
By David Goldfarb, an EO South Florida member and president of PrimeTime Amusements I recently read a quote: “A business these days is a volatile thing…There might be no way to insure that your business will never be without problems or down turns, but there are a few tactics that might help to safeguard it
After the Entrepreneurship Door Opens, Then What?
Four an’t-miss tips for a successful move across the entrepreneurial threshold
Don’t Just Keep the Lights On
By Michael Goldstein, an EO DC member and founder of Exhilarator I used to believe that the most difficult part of being a startup entrepreneur was the lack of security, the long nights or even health insurance issues. Coming up with a market-changing idea seemed like the easy part, but the real issue is one
Staying On Top of Social Media Trends
By Hilary Topper, an EO New York member, and president and CEO of HJMT Public Relations As the owner of a public relations firm, one of my biggest jobs is to stay on top of the latest social media trends. Personally, I love discovering social networking sites and apps, and learning how to use them
Use Your Company Culture to Drive the Customer Experience
By Paul Spiegelman, an Overdrive contributor In my role as chief culture officer, I can talk about our organizational philosophy until I’m blue in the face. And while my evangelizing probably has some positive impact, it’s nothing compared to the brand equity generated by our truck drivers. Yes, you read that correctly: Our customers are
My Big, Scary Step
By Tim Hamilton, an EO Austin member and CEO of Astonish Design It was 8:55 a.m. on a Monday, and I was sweating bullets. In five minutes, I would convene our daily staff meeting … but this one would be different. This one would be terrifying. I planned on sharing some key financial information with my employees