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Sales Strategies for Better Business
By Robyn Sachs, an EO DC member and president of RMR & Associates In today’s turbulent economy, the business of sales can prove to be an arduous process that demands constant attention and managerial flexibility. As the CEO of a marketing services firm, I know firsthand how sales success is contingent on the efforts and methods of sales
A Family Affair: When Your Son is the CEO
By Judy Gatena, an EO Los Angeles member and president and COO of REP Interactive I was the first person in my family to drop out of high school and start a company, one that I owned and operated for nearly 30 years. So when it comes to watching a business go from birth to
A Family Affair: When Your Mom is the President
By Steve Gatena, an EO Los Angeles member and founder and CEO of REP Interactive When most people think of a “family business,” they likely think of a company that’s been handed down the family chain from generation to generation. I took a different approach. When I was 22, I launched REP Interactive, a global
The Power of Your People
By Jihad El Eit, an EO U.A.E. member, and founder and CEO of Man’oushe Street It’s amazing what can happen when you dive headfirst into an industry you know very little about. In 2008, I acquired i2 Pakistan, a struggling telecom handset distributor. I was ready to make a mark on the business world, even
Every Word Matters – Finding the Right Language
By Caryn Kopp, an EO New Jersey member and “Chief Door Opener” at Kopp Consulting Did you ever wish you had more compelling language when speaking with prospects? Most companies spend very little time, if any, developing their sales message and making sure it works. You’ve spent time developing your website and brochure; you may
Knowing When to Let Go
By Olumide Somefun, an EO Netherlands Elumni, and CEO/co-founder of Special Crafts Group It’s amazing how life has a way of changing your future. I managed a law firm in the Hague, Netherlands, for 10 years. We employed about 12 people and serviced roughly 250 corporate clients. About six years ago, I started wondering if having