Why Being Bored Is an Undervalued Leadership Advantage
November 4, 2026
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Leaders who fill every idle moment with activity, notifications, and screen time may be sacrificing their best ideas. By embracing boredom and allowing the mind to wander, entrepreneurs can unlock deeper thinking, make unexpected connections, and find creative solutions to difficult problems.
“I'm bored!”
This is a refrain parents hear often from their children. But kids are not the only ones who hate being bored; avoidance of boredom has become a problem for the rest of us as well, especially for leaders.
How desperate are we to avoid boredom? Researchers found we hate being bored so much that we are willing to hurt ourselves to prevent it.
"How desperate are we to avoid boredom? Researchers found we hate being bored so much that we are willing to hurt ourselves to prevent it."
— Robert Glazer, EO Boston Elumni
In 2014, a research group at the University of Virginia left participants alone in a room for up to 15 minutes with nothing to do but sit with their own thoughts. The subjects had one source of stimulation: a button that delivered a mild electric shock when pressed.
Even though they knew the shock was painful, two-thirds of the men and a quarter of the women in the group still chose to press the button rather than sit still. One participant shocked himself 190 times in 15 minutes, or once every five seconds.
It is tempting to laugh at those participants. But most of us do a very similar thing every day, except with a smartphone instead of a shock button.
Global Smartphone Addiction and Its Hidden Cost
The average American now checks their phone well over 100 times a day. While waiting three minutes for an Uber. While stuck at a red light. While waiting for an elevator. While, yes, sitting on the toilet. The phone comes out every time. And screen time trends are similar in countries worldwide.
I am just as guilty of this as anyone. While I preach the value of unplugging, I regularly find myself reaching for my phone to check a status update, or maybe even to make a note about something I'm thinking about. It has become reflexive and automatic.
That avoidance has a real cost. Personally, some of my best ideas have come directly out of boredom. Years ago, I was thinking through a problem in the shower and sketched something on the glass that became the most important graph I’ve ever created.
This chart has been shared by coaches around the world and formed the basis of the capacity-building framework discussed in several of my books. And it is hardly the only example. A brainstorming conversation during a cab ride years ago gave me the idea for a business I later built and sold. More than a few of my Friday Forward messages started as a stray thought on a drive, or on a ski chairlift with no cell signal.
There is a reason boredom produces ideas that busyness cannot. When your mind is not occupied with a task or a feed, it doesn't just stop. Instead, it keeps working in an unfocused way, making connections between things you were not consciously thinking about. That is how a stray thought during a moment of boredom becomes the answer to a problem that stumped you all week.
Why Your Brain Needs Time to Wander
Daniel Kahneman gave us useful language for the two ways the mind runs. System 1 is fast, automatic, and always scanning for the next input. System 2 is slow and deliberate. A smartphone is engineered to keep System 1 busy. Every notification delivers a small hit of dopamine and pulls us back into reacting.
That reactive mode feels productive, but it prevents us from engaging System 2 and triggering our most original thinking. Every time we fill an idle moment, we feed the part of the brain that reacts and starve the part that creates.
"Filling every idle moment might be costing us our best ideas."
— Robert Glazer, EO Boston Elumni
Those of us who are older can still access System 2 because we remember what it was like to sit on empty trains, wait for a ride, or eat alone, sitting with just our own minds. But anyone who grew up with a phone in hand has rarely, if ever, had such moments of daydreaming or pondering.
For these younger people, who are not used to boredom, I have a suspicion that being alone with their minds is very likely a major contributor to the record levels of anxiety we see today. It surfaces thoughts and feelings you have not learned to handle or taken time to process, so you reach for a distraction before you have to face them.
Your Next Big Idea May Come When You Do Nothing
The participants in that UVA study chose a painful shock over 15 minutes alone with their thoughts. Most of us make a less jarring version of that same trade dozens of times a day, sacrificing our most valuable thinking for a brief moment of relief. The next empty minute is not always a problem to solve. It may be where your best thinking is waiting.
Contributed by Robert Glazer, an EO Boston elumni who is the founder and board chair of Acceleration Partners, an award-winning global partner marketing agency. Glazer writes the inspirational Friday Forward newsletter and is the best-selling author of eight books. His latest book, The Compass Within: A Little Story About The Values That Guide Us, is an exploration of personal core values in life and leadership.
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