
Stories + Resources Insights for Entrepreneurs
Explore our curated content hub for entrepreneurs. Dive into expert insights, success stories, and practical advice to fuel your business growth and personal development.

The Sunk Cost Fallacy
By CEO of Choi Ventures Inc. and an EO Toronto member Imagine you’ve gone to your favorite restaurant. You order a great meal and but after eating two thirds of the meal, you feel full. And today, no take-outs allowed. Would you finish the meal? Many of us would. I probably would. After all, I
Begin an Entrepreneurial Journey on the Right Foot (Part II)
By Tej Kohli, a Guest Contributor If you look at the stories behind the world’s successful entrepreneurs, each is unique in how they overcame obstacles and grew their business. However, there are a few common traits that budding entrepreneurs need to be aware of and learn from to help ensure success in the global market. These are
Begin an Entrepreneurial Journey on the Right Foot (Part I)
By Tej Kohli, a Guest Contributor If you look at the stories behind the world’s successful entrepreneurs, each is unique in how they overcame obstacles and grew their business. However, there are a few common traits that budding entrepreneurs need to be aware of and learn from to help ensure success in the global market.
See Your Business from the Buyer’s Perspective
By Mark Tepper, the president of Strategic Wealth Partners and an EO Cleveland member Owning a business can be a lot like falling in love for the first time: You see what you want to see. The disorganized files? That’s just a fun quirk! The fly-by-the-seat-of-your-pants attitude and the lack of an owner’s manual? No
Get the Most Out of Your Online Marketing
by Roger Janik, an EO Houston member and CEO of Fair Marketing Every business relies on marketing to grow, but accurately measuring that growth in order to gauge results is an ongoing challenge for most business owners. The good news is that taking the guesswork out of marketing ROI—especially when it comes to online—is possible. After much