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Insights for Entrepreneurs
Explore our curated content hub for entrepreneurs. Dive into expert insights, success stories, and practical advice to fuel your business growth and personal development.
People Buy Identities, Not Products
By Jeremy Pound, an EO Accelerator participant and Octane blog contributor By a mile, the most advantageous secret I have learned during my marketing and entrepreneurship experience is this profound statement by Anthony Robbins, “People don’t buy products; they buy identity.” Explained further, consumers make buying decisions not based on the logical and rational reasons
Making Your Product Innovative in Three Steps
By Allison Engel, an Octane blog contributor With a dose of innovation, modern problems often transform into sources of convenience. That’s because true innovation doesn’t just happen; it’s the breaking point where modern problems meet lasting solutions. Once an obstacle finds its remedy, we often wonder how we ever lived without it. Just look at
Improve Your Brand Image with Fun!
By Michael Houlihan and Bonnie Harvey, EO Octane blog contributors and Barefoot Wine Founders OUR FAVORITE THREE-LETTER WORD We were recently asked by the CEO of an international corporation with over 100 brands, “What is fun?” At first we were taken aback by the question because it seems so self-evident. But as we began to think about
Hackers Are Targeting Employers Looking To Hire
By Joseph Steinberg, an EO New York member and CEO of SecureMySocial Businesses that are looking to hire employees make great targets for hackers, so, whether you are an entrepreneur running a small business, the HR director of a large multi-national firm, or someone looking for a job, you should be aware of the following:
Forging New Ideas with Entrepreneurs
By Christopher Harrison, an Octane blog contributor and founder of AntiGravity Entertainment and Fitness Over the years, AntiGravity Entertainment has been involved with EO’s prestigious programs, providing over-the-top entertainment for their lavish events. However, this time was different in that I was asked to tell my own story as an entrepreneur and guide my fellow entrepreneurs