Inbound Marketing for Small Business

By Eric Jackson, an EO Nashville member and managing partner at Keystone Business Solutions, LLC Just because you are a small business, doesn’t mean you can’t do BIG marketing work. There are many options at your disposal to effectively use inbound marketing strategies and elevate your small business. Let's discuss. Click here to view the

May 12, 2015

7 Ways to Improve Your Business Communication

By Michael Houlihan and Bonnie Harvey, EO Overdrive contributors and Barefoot Wine Founders SIT DOWN, DON’T STAND UP Thanks to tweets, texts, posts and very short attention spans, we have become a society constantly looking for the shortest way to communicate a thought. That may be fine for the captions on a cute kitten picture,

May 6, 2015

When to Give Up on a Prospect

By Caryn Kopp, “Chief Door Opener” at Kopp Consulting and an EO New Jersey member When decision makers say, “No thank you," should you keep trying or cut your losses? My experience is that as long as the prospect is someone whom your research indicates is an “A” level prospect there is no reason to

May 5, 2015

TED Talks: Elizabeth Gilbert’s “Success, Failure, and the Drive to Keep Creating”

By Jamie Hughes, an Account Manager at Speakers Corner TED Talks have gradually become a fruitful new resource for entrepreneurs, marketeers and financiers and many have benefited from discovering inspirational talks from speakers. This TED Talk may not guarantee immediate success but will certainly inspire you to make important changes for your business. Elizabeth Gilbert's "Success, Failure,

May 4, 2015

How To Protect Confidential Information Using Document Management

By Denny Hammack, an Overdrive contributor and president of FileSolve We live in an age of big data where organizations handle unimaginable volumes of sensitive information. Many companies already take proactive steps to protect online data — using advanced cloud-based security measures. But locally stored, in-house documents are often overlooked, despite the ease with which

April 30, 2015

SEO 101

By Caroline Betts, an Overdrive contributor and Head of Marketing at Access Self Storage, A crash course for the CEO whose SEO is AWOL. Search engine optimisation (SEO) is important because doing it well increases your web traffic and leads. Almost 50,000 Google searches are made every second but users rarely click on sites not on

April 29, 2015