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Stories + Resources Insights for Entrepreneurs

Explore our curated content hub for entrepreneurs. Dive into expert insights, success stories, and practical advice to fuel your business growth and personal development. 


Double Down or Die

By Doug Pick, an EO Orange County member and President and CEO of Dap World, Inc. For two decades, my company rode a wave of success as national leaders in retail ear plugs. We were rewarded by leading chains for being innovators. After the 2008 financial collapse, we went temporarily unscathed. It wasn’t until April 2010,

July 2, 2015

Finding Balance in Bali

By Janine Hall, an EO At Large – APAC member and founder of Escape Heaven I remember attending a few Universities over the past few years, where we were encouraged to find and follow our “why.” For the longest time, I didn't think much about why I did what I did. What led me to quit

July 1, 2015

Three Things You Don’t Need To Start Your Business

By Arman Sadeghi, an Octane blog contributor and CEO of Titanium Success Why do you want to become an entrepreneur? Far too often, those new to enterprise are drawn like moths to a flame by concepts that sound cool, rather than focusing on ideas which will make money. This leads to a variety of painful

June 30, 2015

People Buy Identities, Not Products

By Jeremy Pound, an EO Accelerator participant and Octane blog contributor By a mile, the most advantageous secret I have learned during my marketing and entrepreneurship experience is this profound statement by Anthony Robbins, “People don’t buy products; they buy identity.” Explained further, consumers make buying decisions not based on the logical and rational reasons

June 29, 2015

Making Your Product Innovative in Three Steps

By Allison Engel, an Octane blog contributor With a dose of innovation, modern problems often transform into sources of convenience. That’s because true innovation doesn’t just happen; it’s the breaking point where modern problems meet lasting solutions. Once an obstacle finds its remedy, we often wonder how we ever lived without it. Just look at

June 26, 2015

Improve Your Brand Image with Fun!

By Michael Houlihan and Bonnie Harvey, EO Octane blog contributors and Barefoot Wine Founders OUR FAVORITE THREE-LETTER WORD We were recently asked by the CEO of an international corporation with over 100 brands, “What is fun?” At first we were taken aback by the question because it seems so self-evident. But as we began to think about

June 25, 2015