How to Use RTB to Maximise Advertising Income

by Frank Vitteta, an Overdrive contributor and Online Marketing Executive Manager of Knice Creative Over the last decade the advertising industry has been witnessing severe changes, resulting in many online publishers having to change their advertising set up on a regular basis. A new revolution in digital advertising that I have become familiar with is

February 3, 2015

Creating a Great Value Proposition

By Chris Goward, an EO Vancouver member and CEO of WiderFunnel Marketing Inc. Companies and marketplaces are dynamic. As an entrepreneur, you know this better than anyone. I started WiderFunnel as an innovative conversion optimization agency for high traffic websites in 2007. Since then, due to growth and changes in the market, we’ve overhauled our service

February 2, 2015

4 Lessons in Leadership From Jack Ma, CEO of Alibaba

by Luis Gallardo, an Overdrive contributor and CEO of Thinking Heads Americas China is one of the largest countries in the world, so it’s no surprise that its most internationally recognized brand, Alibaba, does things big. Alibaba started as a domestic company with global ambitions, and it has become a runaway success story since setting

January 30, 2015

Two Main Aspects of Business

By Sanaullah Abdullah, an EO Karachi member and director of Siddiqsons Industries As an entrepreneur I focus most of my attention towards two main aspects of business: 1) Planning for a different business tomorrow and 2) Creating customer and products. Both aspects are looked at from an outside perspective to give impetus to “out-of-the-box thinking”. The first aspect, planning for a different business tomorrow,

January 29, 2015

Back to School!

By Glenn Karr, an EO Winnipeg member and the President of Superblinds & Draperies When people tell me they’re shocked that I returned to university at 50, I laugh because I can’t believe it either. Over the past seven years, I finished my Bachelor of Commerce, CMA, MBA and law degree in addition to articling

January 28, 2015

Why ROI Based Internet Marketing is like Financial Planning

by Alex Wolk, an EO Accelerator participant and founder of Insite Advice and Digital Marketing Aficionado When people do not understand what an effective internet marketer does, I often compare it to a profession that has been around much longer, that of a financial advisor. A financial advisor, at least a good one, will not offer

January 27, 2015