How to Build a Solid Sales Machine (Part II)

By Brad Stevens, CEO of Whiter Image LLC and an EO Atlanta member Many have journeyed down this road who have numerous tales of strife and challenges that riddle it along the way; staff turnover, data quality issues, CRM (Customer Relationship Management) software challenges, defining compensation plans, finding solid management to name just a few.

December 19, 2014

How to Build a Solid Sales Machine (Part I)

By Brad Stevens, CEO of Whiter Image LLC and an EO Atlanta member Many have journeyed down this road who have numerous tales of strife and challenges that riddle it along the way; staff turnover, data quality issues, CRM (Customer Relationship Management) software challenges, defining compensation plans, finding solid management to name just a few.

December 18, 2014

Boosting the Brain to Manage Cultural Change

by Mark Mahoney, an EO Charlotte member and president of Jackrabbit Technologies, Inc. With Jackrabbit Technologies at its 10-year milestone and exceeding 40 full-time employees, I found myself brainstorming on ways to manage our culture as we grow. Since the beginning, my partner and I have modeled the company’s benefits after what helps us live

December 17, 2014

Team Building 101

By Mark Shipley, president & chief strategic officer of Smith & Jones and an EO Albany member Working in a high performance, accountable organization has a certain grind to it. While the creative industry can be fun and fulfilling, it can also be stressful and thankless. Like any other job, there are good days and

December 16, 2014

The Fallacy of “Re-Branding”

by Suzanne Tulien, an Overdrive contributor and principal and founder of the Brand Ascension Group “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear

December 15, 2014

How To Use Stress To Do Our Best

by David Hassell, an EO At Large - US member and founder of 15five When people hear the word stress, they usually think of it negatively, as in “distress.” In a culture where overworking without breaks and always being “on” and connected is the norm, people viscerally know what stress feels like. A toxic force

December 12, 2014