What Are Brand Ambassadors and How Can You Use Them?

Written for EO by Jessica Thiefels, social media coach and organic marketing consultant. Consumers are tired of being marketed to, especially on social media. In fact, 74 percent of millennials and generation Z consumers don't want to be targeted by ads in their newsfeed, according to Lithium. What’s more, 56 percent of these consumers are cutting back on social media

November 5, 2018

Benjamin Button Biohacker

Written by Ben Ridler. The original version of this article appeared on Ben’s Medium channel. Ben is an experienced CEO, leader, strategic planner, growth hacker and product developer. He has started five companies, each of which exceeded US$1 million in revenue. Ben is an EO New Zealand member who joined in 2002. Almost a year

November 2, 2018

How a Little Bit of Fear Breeds Innovation

Co-founder of Owned Outcomes Krupa Srinivas explores the value of fear in an entrepreneur's journey as she describes partnering with a US healthcare intermediary to solve the problem of cataloguing hospital supplies. The US hospital supply chain is one of the largest supply chains in need of an overhaul. Market participants struggle with the lack of

October 31, 2018

Tips for Passing on Your Values to the Next Generation

The lessons learned through bootstrapping are important not only to entrepreneurs and their workforces, but to their children as well. Whether your kids will one day run the family business or you simply wish to pass on the values and work ethics that helped you succeed in starting and owning a business, devoting time to coaching your children can feel like

October 29, 2018

Proven Strategies for Brainstorming Business Names

Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Squadhelp.com. Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place

October 24, 2018

Remember: Your Success Is Someone Else’s Miracle

Written by Violet Lim, CEO and co-founder of Lunch Actually Group and an EO Singapore member. A version of this post originally appeared on Violet's LinkedIn blog. Fear of success. Self sabotage. Imposter syndrome. In the last 14 years of running my business, I have gone through cycles of all of the above. “Was it really me? Is

October 22, 2018